ALLSTATE INSURANCE
Senior UX / UI Mobile Designer
Led the creative direction of Allstate mobile app
- Created high-fidelity prototypes and interactions in Sketch and InVision
- Conducted customer interviews, exploratory research, and synthesis exercises
- Performed rapid design experiments to quickly validate hypothesis
- Developed personas and user journey maps to identify pain-points and opportunities
- Provided accessibility training and testing manuals for AODA compliance
- Engaged with developers to provide assets and design reviews
- Led design studio exercises, agile ceremonies, and core practice talks
- Interview and onboard new UX designers across the organization
REXALL PHARMACY
Web and Mobile UX / UI Architect
Lead designer for MyRexall patient profile mobile app
- Conducted discovery and framing exercises with stakeholders
- Created web and mobile wireframes and interactive prototypes
- Facilitated industry research, storyboarding and user flows diagrams
- Managed corporate website and intranets with daily promotional updates
- Worked with the marketing team to design, code and deploy weekly email campaigns
CANADIAN MARKETING ASSOCIATION
Digital UX / UI Designer
Rebrand a seamless web and mobile experience
- On-going management of corporate web and mobile applications
- Synthesized data analytics to identify customer insights and trends
- Maintained daily blogs, articles, news and marketing hubs
- Engaged with multidisciplinary teams to create email campaigns and microsites
CORNERSTONE GROUP OF COMPANIES
Digital Experience Designer
Redesigned the corporate website and marketing materials
- Designed wireframes and high-fidelity prototypes for event campaigns
- Rebranded all marketing and commnication materials, including brochures, newsletters, collaterals, presentations, tradeshow displays and signage
- Collaborated with multidisciplinary teams to manage clients' seo and ppc initiatives
- Designed html emails and microsites for external Clients ― including Make-a-Wish, Care Canada, Heart &Stroke Foundation, WWF, LLS, SunnyBrook, UNICEF and CNIB
Canadian Automobile Association
Web UI Designer
Enhancing the overall service delivery process and user experience
- Conceptualized layouts, user flows, sitemaps and icons for corporate websites
- Collaborated with other UI designers to conduct and analyze A/B testing
- Created microsites, landing pages, social media ads, web banners, and email campaigns to promote travel insurance services
IMEX SYSTEMS INC.
Front-end Developer & Mobile UI Designer
Designed various Municipal web and mobile portals
- Collaborated closely with Municipalities to design market-leading user experiences
- Created wireframes, mock-ups and accessibility style guides for web and mobile
- Customized Bootstrap responsive layouts and templated widgets in Dreamweaver
- Engaged with QA engineers to perform front-end and back-end accessibility testing
