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Senior UX / UI Mobile Designer

Led the creative direction of Allstate mobile app

  • Created high-fidelity prototypes and interactions in Sketch and InVision
  • Conducted customer interviews, exploratory research, and synthesis exercises
  • Performed rapid design experiments to quickly validate hypothesis
  • Developed personas and user journey maps to identify pain-points and opportunities
  • Provided accessibility training and testing manuals for AODA compliance
  • Engaged with developers to provide assets and design reviews
  • Led design studio exercises, agile ceremonies, and core practice talks
  • Interview and onboard new UX designers across the organization


Web and Mobile UX / UI Architect

Lead designer for MyRexall patient profile mobile app

  • Conducted discovery and framing exercises with stakeholders
  • Created web and mobile wireframes and interactive prototypes
  • Facilitated industry research, storyboarding and user flows diagrams
  • Managed corporate website and intranets with daily promotional updates
  • Worked with the marketing team to design, code and deploy weekly email campaigns


Digital UX / UI Designer

Rebrand a seamless web and mobile experience

  • On-going management of corporate web and mobile applications
  • Synthesized data analytics to identify customer insights and trends
  • Maintained daily blogs, articles, news and marketing hubs
  • Engaged with multidisciplinary teams to create email campaigns and microsites


Digital Experience Designer

Redesigned the corporate website and marketing materials

  • Designed wireframes and high-fidelity prototypes for event campaigns
  • Rebranded all marketing and commnication materials, including brochures, newsletters, collaterals, presentations, tradeshow displays and signage
  • Collaborated with multidisciplinary teams to manage clients' seo and ppc initiatives
  • Designed html emails and microsites for external Clients ― including Make-a-Wish, Care Canada, Heart &Stroke Foundation, WWF, LLS, SunnyBrook, UNICEF and CNIB

Canadian Automobile Association

Web UI Designer

Enhancing the overall service delivery process and user experience

  • Conceptualized layouts, user flows, sitemaps and icons for corporate websites
  • Collaborated with other UI designers to conduct and analyze A/B testing
  • Created microsites, landing pages, social media ads, web banners, and email campaigns to promote travel insurance services


Front-end Developer & Mobile UI Designer

Designed various Municipal web and mobile portals

  • Collaborated closely with Municipalities to design market-leading user experiences
  • Created wireframes, mockups and accessibility style guides for web and mobile
  • Customized Bootstrap responsive layouts and templated widgets in Dreamweaver
  • Engaged with QA engineers to perform front-end and back-end accessibility testing