BANK OF MONTREAL
Senior Product Designer
01.
Helped create a seamless user experience across multiple journeys for BMO home buying portal — both customer and employee facing interactions.
- Worked closely with POs and BAs to create detailed designs and future state concepts
- Facilitated weekly components alignment sessions, workshops, and design critiques
- Collaborated with research team to validate design decisions and user interactions
- Led design systems sessions across all journeys as an ambassador to the enterprise libraries
Toronto-Dominion Bank
Senior Experience Designer
02.
Consolidated various legacy systems into an easy-to-use interface for TD underwriters to quickly access key datasets to make complexed decisions.
- Followed established design patterns to create rapid prototypes during feedback sessions
- Assessed existing systems functions, limitations and user interactions to design new layouts
- Interviewed TD agents and underwriters to understand pain-points, opportunities and insights
- Presented high-fidelity screens and flows to stakeholders, developers, and business partners
ALLSTATE INSURANCE
Senior UX / UI Designer
03.
Led the research and design of Allstate mobile app and web portal to empower customers to easily manage their insurance policies and payments.
- Designed high-fidelity interactive prototypes, wireframes and process flows
- Facilitated user interviews, research, discovery and framing exercises, and data synthesis
- Provided design walk-throughs, reviews, feedbacks, and accessibility training to developers
- Governed a design system of common components and libraries across all applications
OMERS
Digital UX / UI Designer
04.
Designed a data-driven intranet for Omers senior leadership team to browse assets associated with multi-lines of businesses, applications, people and researched data.
- Designed layouts with complex filters, advance searches, comprehensive navigations and tags
- Supported muliple business areas to design powerBI dashboards, webpages and presentation graphics
- Developed style-guides and design system for typography, colors, patterns, grids, and form controls
- Created custom logos, icons, illustrations and diagrams for subsidiary products and services
REXALL PHARMACY
Web and Mobile UX / UI Designer
05.
Designed Rexall first mobile app and myRexall portal to enable patients to easily manage their personal health and medication history.
- Created a series of mockups for a cohesive native mobile and responsive desktop experience
- Conducted design studio exercises to define user journey, painpoints, features and solutions
- Managed the corporate website and intranets with daily promotions and content updates
- Worked closely with the marketing team to design, code and deploy weekly email campaigns
Canadian Automobile Association
Senior UX / UI Designer
06.
Designed a responsive user interface for CAA full servicing hub to allow customers to manage their policies — both personal and small businesses.
- Created high-fidelity web and mobile interfaces for real-time policy changes
- Design an interactive claims dashboard to display drafts, history and reporting
- Worked closely with Product team to integrate a seamless registration and payment UI
CANADIAN MARKETING ASSOCIATION
Web / Creative Manager
07.
Produced high-quality graphics and contents across 3 CRM platforms to promote registrations for exclusive events, online training, and designation courses.
- Helped create powerful imagery for events emails, landing pages, google ads and banner displays
- Published daily contents to website, including videos, blogs, articles, press releases, and event pages
- Supported CRM back-end updates to templates, modules, widgets, forms, and plugins configurations
- Performed on-going websites optimization and analysis to improve SEO, accessibility, and performance
CORNERSTONE GROUP OF COMPANIES
Graphic / Web Designer
08.
Designed event microsites to promote fundraising for Make-a-Wish, Care Canada, Heart & Stroke Foundation, WWF, LLS, SunnyBrook, UNICEF and CNIB
- Created responsive page layouts, customized widgets and promotional banners for campaigns
- Designed and managed Cornerstone’s corporate websites, email deployments, and ppc initiatives
- Worked closely with Marketing to design brochures, collaterals, presentations and tradeshow graphics
